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Lee to represent St. Maarten at Caribbean Marketplace

30 JANUARY 2017

PHILIPSBURG–A delegation from St. Maarten will be attending Caribbean Travel Marketplace at Atlantis, Paradise Island, the Bahamas, from January 31 to February 2.
The event is being hosted by the Caribbean Hotel and Tourism Association (CHTA) and is the region’s largest and most significant marketing forum.

Due to “urgent and pending matters” in St. Maarten, Interim Minister of Tourism Rafael Boasman will not be attending the event. Instead, Boasman has asked his colleague Minister Emil Lee to represent the country along with Senior Policy Advisor at the Cabinet of the Minister of Tourism Julian Lake. The St. Maarten Tourist Bureau (STB) will also be represented at the event.

Caribbean Travel Marketplace affords tourism suppliers an opportunity to meet face-to-face with wholesalers from around the world selling Caribbean vacation packages over the course of two days of business meetings.

CHTA will offer a full day of professional development opportunities for attendees on January 31, followed by the opening ceremonies in the evening. The educational sessions will provide attendees with the tools for developing revenue-generating opportunities that will help them make money and cut cost.

“We have identified a number of key events in 2017 that we will be attending as we seek to boost business to St. Maarten which, in turn, will boost our tourism product. Marketplace is not new territory for us, but it remains vital for building short- and long-term business for hoteliers and other companies,” Boasman said.

A key part of the event will be the meeting of the Council of Tourism Ministers and Commissioners of the Caribbean Tourism Organisation (CTO). Tourism Ministers from around the Caribbean have a packed agenda for this meeting.

Points up for discussion include funding the promotion and administration of Caribbean tourism, using technology for more effective passenger facilitation, Public/Private Partnership – Plans for marketing the Caribbean in 2017, Expanding the concept of a Caribbean Basin Tourism Initiative and Highlighting culture and the development of the Caribbean’s Human Capital.

Source: The Daily Herald, St. Maarten

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