UTS kicks off major brand revitalisation
19 May 2017
PHILIPSBURG--United Telecommunications Services (UTS) has announced the start of a major brand revitalisation focused on aligning customer experience with new technologies and improved business practices of the company. UTS affirms its belief that creating a meaningful connection with the customer is essential in ensuring continued successful operations. It has been providing telecommunication services in St. Maarten, Saint Martin, Saint Barths, Saba, St. Eustatius, Curaçao and Bonaire for many years and has evolved by integrating new technologies and business practices along the way, moving it far beyond what the company once was. Based on this evolution, UTS has initiated a brand revitalisation project to ensure that it fosters and further develops its relationship with the most important person: the customer.
The brand revitalisation introduces a new brand identity that includes a new logo and icon. These will be used across all territories in which UTS is operational, to maintain clear and uniform communication across all territories. The new UTS logo comprises the same three letters – U, T and S – in lower case to denote straightforward, bold simplicity. The logo will be used in combination with a new, unique icon, intended as a symbol of connectivity, transformation, achievement and hope.
The brand revitalisation effort is more than simply introducing a new logo and tagline. It is about initiatives to improve customer experience at all moments that a consumer interacts with UTS. Examples of this are an entirely new phone system to greatly improve the accessibility of customer support, increased speeds in broadband packages and continued expansions in mobile and fibre infrastructure.
UTS also continues to work on identifying operational efficiencies and bolstering the essential skills its staffers need to provide exceptional customer service.
It also unveiled “Feel the Connection,” a new brand tagline marking the company’s clear focus on the customer’s experience when connected by the reliable networks of UTS.
"UTS customers are central in everything we say and do and are as diverse as the communities that we serve. The one thing our customers all have in common is that they are all people who work towards a better quality of life for themselves and their communities," said UTS Eastern Caribbean Chief Executive Officer (CEO) Glen Carty.
"To get things done, they count on reliable and powerful connectivity to connect with others anywhere and anytime. We aim to provide the affordable solutions needed to give them access to information and tools that make them smarter, faster and more efficient. Important in that process is customer service that is respectful of their time and effective in resolving any issues."
UTS has conducted extensive market research to develop the new approach to directly address the aspirations, needs and expectations of its customers. The research results indicate that although UTS is a highly recognised telecom brand on the island territories where it operates, the general public would like to know more about what the organisation is all about.
By helping customers to know more about what UTS stands for in business and in its communities, UTS aims to make a connection with consumers beyond just the product description and price. UTS intends to (re)introduce itself by means of an advertising campaign that commenced on Wednesday on Telecommunications Day.
The campaign will involve a cross-section of print, video, social and other digital media, with a consistent look, feel and message that can be felt through every customer experience. Customers will also experience the new brand reflected in UTS stores on all of the territories where it operates. The transformation of the UTS stores will be completed before the end of 2017. The introduction of the new brand identity will be accompanied as well by various offers and promotional activities to emphasise the meaning behind “Feel the Connection.”
Source: The Daily Herald, St. Maarten